Abstract
“Minapolitan”
is the concept of development of marine and fishery in region based. Banyumas
is one of Minapolitan area in Central java which start this program from 2009
untill now with gouramy fish as potential commodity. Banyumas has some area
that used as Gouramy fish cultivation. Kalikidang Village is one of them and
the biggest. Besides all of potential benefit, there are many problem such as
lack of capital to develop area, less of infrastructure and increasing of price
production.
The research aims to identify the
variability, strategies alternative and strategies priority that can be applied
to develop Banyumas as Minapolitan area, especially in food security case. The
research was conducted in Kalikidang Village Sokaraja- Banyumas District. The
method of data analysis that we used are matrix IFE, EFE matrix, SWOT matrix
and matrix QSP and used 30 gouramy farmers respondents.
The result of this research showed (1) a
major strength in the development of gouramy agribusiness ini Kalikidang
Village is focused on enlargement and the major weakness is the small capital.
While the main opportunities is there are many people who support the
development of gouramy agribusiness and the main threat is rising prices of
productions factors. (2) There are 8 alternative strategy produced, two S-O
strategies, two W-O strategies, two S-T strategies, two W-T strategies. (3) The
priority of strategy is to maintain market and further strengthen the
relationship with the relevant
stakeholders in the development of agribusiness of gouramy investment.
Keyword : Minapolitan, Variability, Strategies, Gouramy, Agribusiness
